Expression lines and wrinkles? It is never too early to start preventing or mitigating them. With Olay's Niacinamide 24 + Vitamin E moisturizing cream, skin becomes softer and has a renewed appearance after just 1 day. After 2 weeks, expression lines and wrinkles appear diminished and the skin is visibly firmer. This Olay formula contains the highest concentration of 99% pure Niacinamide, capable of penetrating up to 10 layers deep to help activate superficial cell renewal. Vitamin E has been shown to act as an antioxidant that helps combat the damaging effects of free radicals and keeps skin looking revitalized. Try the moisturizing power of Niacinamide 24 + Vitamin E from Olay. Benefits: Day cream with 99% Pure Niacinamide and Vitamin E Skin becomes softer and has a renewed appearance in just 1 day After 14 days, visibly firmer skin and reduced expression lines and wrinkles Penetrates deeply into the skin to help activate cell renewal Clinically and dermatologically tested Immediate absorption, non-greasy and non-comedogenic How to use: Spread gently and evenly on clean skin of the face and neck. Apply in the morning, at least once a day.